Perfect Sounds DJ Enertainment and Lighting Blog
So this statement has “the chicken or the egg” scenario written all over it J
I have heard this comment many times over the years, “this crowd is great, and they would have danced to anything!” And I have heard this comment too, “The party was terrible nobody danced, the DJ sucked!” Very interesting, don’t you think? When the party is rocking it’s because the “crowd” is filled with a bunch of party people. So the DJ had nothing to do with it because they would have partied and danced even if he played Lithuanian Blue Grass all night. Aahhh, the conflicted public :-). I think the reality is somewhere in the middle. First of all it is never really easy to entertain a crowd of people…period. It’s even more of a challenge to get them motivated, comfortable and dancing. Also, worth mentioning, I have received wonderfully positive comments from people at events that had little to no dancing. They just liked our music mix and the way we interacted with the crowd and announced the formalities. Sometimes you run into events where people would rather socialize than hit the dance floor. So as an entertainer you play the appropriate music for that particular crowd. I think a DJ always wants to get the floor packed with dancers, but a good and professional entertainer knows how to read a crowd for any party scenario. That means they can tell if the crowd needs motivation through interaction or if that particular crowd just likes to listen and socialize. In either scenario, I think you have to give a DJ Entertainer props for being the entertainment catalyst at the event. They have to bring the proper audio and lighting equipment and set it all up. Then, whether the crowd is big or small, rowdy or subdued…your DJ Entertainer has to pull it all together and make a memorable event for everyone there! No pressure, of course :-)
The mobile DJ industry had become more sophisticated over the past 20 years. In the days of turntables and homemade speakers, you often found radio broadcast professionals or frustrated musicians starting disc jockey businesses. This has changed dramatically since DJ's have been accepted by consumers worldwide to be the leading entertainment choice for wedding receptions, school functions, corporate events, and any number of special events large and small. So where do the current mobile DJ's come from? What is their background? Where did they learn about music selection and live entertainment? Where did they get their experience with audio equipment from? Where did they get their business experience from? After 30 years in the music entertainment business I can say with confidence that it takes more than a tuxedo, fancy logo and wireless microphone to entertain and “please” a crowd of people. I am writing about this because in recent weeks we have heard more than a dozen horror stories from prospective clients about DJ companies they have hired in the past. So dig deep when looking for DJ entertainment. Ask uncomfortable questions and don't be distracted by superficial claims. Look at how the business is run, their location, and their authentic experience. The DJ equipment business is booming. But there is a large amount of modern equipment that is less than professional but looks nice and shiny. I am reminded of the “all in one” screw driver I bought at one of the big box stores. It claimed to be “professional grade”. The tip snapped off the first time I tried to open a paint can. Be sure your DJ Company has the proper professional tools to get the job done correctly with back-up equipment on standby.
And keep in the back of your mind that all mobile DJ's are not created equal.
In the old day's (the 80's) when DJ-ing for wedding receptions was young, lighting was heavy, bulky and hot, hot, hot. Nowadays it is not! So many DJ's can afford lighting and transport it fairly easily. Let me caution you about technology in the entertainment industry. Technology cannot take the place of experience and overall talent. We are proud of our current up-lighting and special effects lights. But I would never suggest that a DJ is great based on a really tricked out light show. Just because a person can afford technology that does not make them an expert on how to use it effectively. There has to be more substance behind your DJ/MC Entertainer than some flashy lights and laptop computer. Nothing can take the place of an experienced personality, genuine music knowledge and music production skills.